The headline text for each card shouldn’t pass two lines, but if we were to be more specific: In JPG, PNG, or GIF (non-animated) format.Have a 1:1 aspect ratio with a recommended image size being 1080 by 1080 pixels.But it might be limited to as low as 150 characters on some mobile devicesĪs for the individual cards, they need to be: For the ad as a whole, the intro text/description area is limited to 255 characters max.A carousel ad can include a minimum of 2 cards and a maximum of 10.Click on create, and that’s it! You’re good to go!Ĭarousel ads specifications General requirementsīefore you start creating your carousel ads, you should probably pay attention to the following specs:.Once you click on create a new ad, simply enter a name, the intro text, the destination link, and then create your individual cards.If you have carousel content that you used in the past and would like to re-use, select “browse existing content” instead Click on create a new ad from the top right corner to create an ad.This is optional, but we highly recommend it Select your schedule, bid type and amount, and budget.In this case, of course, you are going with “carousel image ad” You have the option of creating your own audience from scratch, uploading a list of users to target, or retargeting LinkedIn users who visited your site in the past Choose the profile language, the locations to target with your ad, and most importantly, your target audience.LinkedIn has numerous ones right now, including engagement, website visits, lead generation, etc You need to be an admin of a LinkedIn page with user access to the campaign manager to use it Such a significant rise in CTR can simply be attributed to the fact that carousel ads feature more content, which presents advertisers with more than one opportunity to entice users to click through. Well, it’s because they saw a significant rise in both engagement and click-through rates compared to regular ad formats. In a 2018 blog post by none other than LinkedIn themselves, it was elaborated that over 300 advertisers have beta-tested carousel ads on the platform, and 75% of them said that they would use these ads in their campaigns. Here’s a great example of a carousel ad that was recently run by Apple: Higher CTRs With carousel ads, you can pretty much tell a story with the different cards, allowing for a more audience-focused brand awareness campaign. But it can also mean a complete overview of a single new product or service, with the ability to cover aspects that you pretty much can’t include in a regular ad. 10 different images can mean 10 different CTAs (calls to action).
The ability to include 10 different cards/images in carousel ads speaks volumes about how versatile they are in comparison to other ad formats. There are three main things that carousel ads offer you, things that you won’t find in other LinkedIn ad formats: Promoting more content in one ad This is great because it allows you to fine-tune your ads to perfection. You’ve probably seen something similar on Facebook.īesides the standard advertising metrics, such as the number of leads, LinkedIn also gives you access to the number of both impressions and clicks for each individual card of your carousel ad. A LinkedIn carousel ad normally features multiple image cards, with each card having its own headline and intro text. You can use them to showcase a single offer/product or many, depending on your current needs. 6 LinkedIn Carousel Ads – FAQs LinkedIn carousel ads – what are they?Ĭarousel ads are one of the many types of sponsored content that you can use on LinkedIn.
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